Eenadu ( ఈనాడు, Today/This Land) Telugu language daily newspaper

In the landscape of Telugu-language journalism, there exists a clear division: Before Eenadu and After Eenadu. The birth of Eenadu in 1974 marked more than just the launch of a newspaper—it signified the fulfillment of a long-standing desire among Telugu-speaking people for a publication that truly represented their language, their identity, and their perspectives.

Conceived in Visakhapatnam by media visionary Ramoji Rao, Eenadu was created to speak to the hearts of Telugus across Andhra Pradesh and Telangana. Today, it is not just a newspaper—it is the voice of the Telugu people.

With a stronghold in both states, Eenadu reaches more homes than any other daily. As of December 2022, its circulation stood at 1,351,956 copies per day (ABC). At its peak in Q2 2019, it achieved a circulation of 1,614,105 copies, making it one of India’s largest circulated dailies. Even after the 24.18% dip during the COVID-19 pandemic, it remains a dominant force in regional media. The newspaper is simultaneously published from 21 printing centers, ensuring wide and timely distribution.

Quick Facts:

• Type: Daily Newspaper

• Format: Broadsheet

• Language: Telugu

• Founded: 1974, Visakhapatnam, Andhra Pradesh, India

• Headquarters: Eenadu Complex, Somajiguda, Hyderabad – 500 082

• Phone: 040-23318181 | Fax: 040-23392530

• Website: www.eenadu.net

Ownership and Editorial Team:

Eenadu is published by Eenadu Publications, under Ushodaya Enterprises Private Limited, a key arm of the Ramoji Group. As per the 2018 Media Ownership Monitor report, Ramoji Rao and family control 97.56% of the company. Ownership breakdown is as follows:

• Ramoji Rao: 42.26%

• Cherukuri Kiron (eldest son): 28.36%

• Cherukuri Vijayeswari (daughter-in-law): 25.38%

Editors-in-Chief:

• M. Nageswara Rao (Andhra Pradesh, Karnataka, New Delhi editions)

• D. N. Prasad (Telangana edition)

Political and Cultural Influence:

Historically, Eenadu has played a significant role in regional politics, particularly showing editorial support for the Telugu Desam Party (TDP) and its leader N. Chandrababu Naidu. It has been a powerful medium shaping public discourse and policy narratives within the Telugu-speaking community.

With a legacy spanning over five decades, Eenadu remains more than a newspaper—it is a cultural institution. It has not only chronicled the evolution of Andhra Pradesh and Telangana but has also influenced it, serving as the mirror and megaphone of Telugu identity.